I come out to my car at the Home Depot today to find one of those really irritating advertisements under my wiper blade. Generally, I just swallow hard and throw these things away at the first opportunity, but this time was different.

Bally Total Fitness (or their agent) has placed a glossy door hanger under my wiper whilst it is raining. Guess what? This door-hanger-turned-leaflet has become rather glue-like and it sticks to my window! After some scraping and a car-wash, it has started to come off, but there are still several little specs of paper almost etched into the glass now.

This irritated me at so many levels:

• They did not have permission to market on the property there.
• They used a door hanger on car windows (thus, likely the reason it changed in the rain).
• The very fact that they use this as a marketing method at all.

Presumably someone has demonstrated that marketing this way works. Really? Who are the people that buy products or services based on a piece of paper on their car window? Are these the same people that brag about how there multi-level-marketing scheme has allowed them to purchase a Cadillac... but it turns out to be an early '80s model that shouldn't have spent so much time in the coastal, salty air? In other words, who are these idiots?